One of my favorite commercials all time, the Burger King snake commercial is clever, entertaining, and memorable.

In the billion dollar quick service restaurant (QSR) industry, companies are spending big dollars trying to gain consumer ATTENTION in their commercials. Fast food commercials are no longer selling the product but more entertainment value.

1st base: create an entertaining commercial
2nd base: build brand
3rd base: attract consumer to try product
Home run: consumers enjoys products and tells friends to try product (word of mouth advertising)