As the urban marketing rep for Anheuser Busch Budweiser in 2000, one of my account was AsiaSF. My goal was for them to use as much Bud products as possible from beer to energy drink. While a high percentage of restaurants fail after two years, AsianSF is still going strong. Congrats on their 10 year anniversary.

The main theatrical experience features attractive drag queen waiters dancing on bars and demonstrate their

While serving great food plays a major role, marketing plays center stage. In a city filled with countless restaurant options, restaurants tours need to focus on 3 key points.

1) “So what” theory? Great. You opened a restaurant, SO What? What value do you provide.
AsiaSF provides a night worth talking about. Seeing drag queens dance around = entertainment value. Simply, worth talking about.

2) Is your idea/restaurant viral? The marketing department at AsiaSF can relax in a lounge chair. Once customers experience a great night out, they post their pictures on social platforms such as MySpace and Facebook so word of mouth marketing becomes very authentic and natural.

Credibility increases when your friend tells you that a restaurant is worth trying, as oppose to a paid commercial.

3) Focus on ambiance. Hip hop into AsiaSF, and the energy heightens the senses. AsiaSF targets birthdays, bachelorette parties, and other celebrations.

Conclusion.

AsianSF provides

(entertainment value) + (swanky food) + (theatrics) + (something worth talking about)

_
The restaurant industry can be very lucrative, but there is just too much noise (choices). Help consumers make clear decisions. If you’re in NYC or Las Vegas, try Lucky Cheng’s.