After a day venturing to Disneyland and Universal Studios, I was turn off by fancy theme signs and artificial characters. Sighting a breath of fresh air, I journey to the Farmer’s Market at the Grove. Walking through the different mom ‘n pops kiosks, my mouth watered. The French crepes, fish tacos, Brazillean BBQ, and countless more. I decided on Mexican and arrive at Loteria Grill.

Food.
Sitting at the cozy casual food bar, I expected a nominal mean. I was wrong to the “nth” degree. The carne deshebrada (shredded beef, guacamole, salsa chipotle, onion, and cilantro -$7.55) was amazing. Although overpriced compared to my Mission burritos in San Francisco, fresh ingredients and seasoning just made the burrito dam good. Even better, try the chicken enchilada rojas (two chicken enchiladas in a chile guajillo sauce-$8.95). The meal includes rice and beans. Marinated with a pungent seasoning, the enchilada was light in texture and the sauce balanced savory and sweet. Overall, I spent around $20 for two.
For a detour to a casual dining spot with ambiance and reasonable prices, the farmer’s market is a sure win.

Consultant hat.
Basing your business at farmers markets has its pros and cons. The pro’s are obvious, a high food traffic and a customer base that wants to learn more about your food, creating word of mouth. The con are the restrictions. Certain limitations such as signage and rules may apply. A Pinkberry is at the Farmer’s Market, increasing the food traffic flow. So when you pick your location, high traffic kiosks are called “anchors.” Choose a spot next to an anchor or sandwich your restaurant between the flow of one. Overall, it is a great place to start your first restaurant. Make your mistakes there, build your brand and loyal customer base.

Info:
6333 W 3rd St
Los Angeles, CA 90036
(323) 930-2211
http://www.loteriagrill.com/